The competition is fierce and growing. Whether you’re an architect, designer, or builder focused on new home construction or remodeling, you know the struggles of the industry. The initial consultations and bidding games are difficult; they require you to differentiate yourself without selling your business short to get the bid.
While there may not be a magic solution, consider your message and business approach. With the ever-changing world, it’s no surprise that homeowners are switching their focuses too. According to American Home Furnishings Alliance (AHFA), “70 percent of people agree that they enjoy spending time in their outdoor living space more than inside” (2018). By tailoring your message and extending your expertise to the outdoors, it may be just the answer you need to gain that competitive edge in the industry.
Builds Your Brand
Add value and build your brand reputation simply by offering outdoor space services along with your other services. Whether you partner with a professional landscaper, add a new hire, or take on the outdoor projects yourself, outdoor services reinforce your business as the go-to business to take care of customer’s needs in the industry.
Outdoor services also grow your business and reach more potential customers – those searching for backyard services. These types of customers are growing. In fact, American Institute of Architects reported, “70% of architecture firms had an increase in requests for outdoor living from clients” (2017). Quickly, your business becomes the experts of the entire home – inside and out!
An easy way to promote your business is to showcase your work and let it speak for itself: extend your designs to the outdoors. Most potential customers won’t see your designs if they never enter the interior of the home. Neighbors and passersby now have the opportunity to see a glimpse of your work.
With 68% of homeowners using their outdoor space multiple times a week (AHFA, 2018), these potential clients will see the functionality of the outdoor living room too. Nothing sells like a customer using and enjoying your outdoor room designs.
When working with smaller indoor spaces, the outdoors increases the possibilities and provides more flexibility with the final design. The backyard extends the living room outside, and creates extra space to the overall plan. The perfect solution for couples or even large families looking to entertain or relax together.
Choose a stylish fire table and comfy furniture to match the interior designs. Gas fire pits create a cozy atmosphere on your deck, patio, or poolside space. If you’re wanting to reinforce the idea of a complete outdoor room and extension of the home, include a wood pergola kit to define the space. Accentuate your exterior designs with pools, hot tubs, or other water features for those warm, sunny afternoons.
Don’t stop at the living room for inspiration - incorporate other interior elements into the backyard like an outdoor kitchen island! Then bring dining outside with an outdoor dining fire table. The patio living space can encompass all of customers’ entertaining needs like backyard BBQs, pool parties, and family dinners. Bring your designs outside. Bring Home Outside.
Contact us today to start working with our innovative team of designers, engineers, sales and production experts.